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Wanting to know how to find a niche in fashion? What you learn in this post can be applied to either a shop or a blog.
Once you’ve made the decision to start something, the very next step is to pick a niche. Picking the right niche is going to be one of the most important things you do. It will most likely determine how successful your blog will be.
What is a niche?
Our economy is made up of markets and niches. Markets are general categories. Some market examples include health, fitness, dating, and fashion. Niches are smaller segments within a market. Examples of niche markets include diabetes, family fitness, millionaire matchmaking, and modest fashion.
Shopify said it best when it said, “A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large.”
Reasons for needing a niche
“When you speak to everyone, you speak to no one.” Meredith Hill
If you created a general blog about fashion, you’d have plenty to write about. By doing so, you’ll spread yourself so thin that you never dial in on one niche or topic and never become an authority on a particular subject. When you’re an authority on a particular topic, it makes finding an audience and customers easier. You’ll need that to make money online.
Become the go-to expert on the topic
When people are looking for information, or anything really, they want a subject matter expert. By blogging about a specific niche, you’re able to cover the topic from every angle and demonstrate your knowledge and expertise.
Your goal should be to becomes an expert in your niche. This can be done by reading books, setting up Google Alerts, news, and articles on the topic. Do this and you’ll have an excellent grasp of what is happening in your own niche.
Competition is good, please don’t take from this that you don’t want competition. The evidence of competition shows you that there’s a need for what you’re writing about or selling. The trick is to pick a niche that has competition, but isn’t too competitive. Since being niched means that you’re not trying to be all things to all people, you’ll be competing against less people.
Recently I came across Gerry King, a web designer in the UK, who only designs websites for funeral homes. He knows the funeral industry inside and out, which is something that other web designers lack. Smart funeral home directors are going to hire Gerry’s team when they need a website. Gerry doesn’t have to compete against every web designer because he has chosen a niche.
Feel free to skip this part if you’re not planning to own a fashion business. According to Statista, “The global apparel market is projected to grow in value from 1.5 trillion U.S. dollars in 2020 to about 2.25 trillion dollars by 2025.”
The fashion industry is huge and it would be nearly impossible for a single fashion brand to market effectively to everyone in it profitably. A clothing brand that uses highly focused campaigns will succeed because you know exactly what your customer’s pain points are, who your target customer is, and what their preferences. General campaigns cannot possibly do this.
How to pick a niche
Once you’ve decided on a niche idea, the next step in your business plan should be to evaluate the niche and do market research before you go on to the next step of creating the site. If you check off on the following criteria, I believe you can move forward with the idea.
Is it something you’re interested in?
It takes a lot work and time to make a blog successful. Because of this, you’re going to want to make sure that you’re very interested in this topic. A good indicator of how interested you are in a topic is if you read books, watch shows or movies, and buy products in this niche. Can you see yourself writing about this topic for the next 5-10 years?
Is there demand?
If there’s no demand for your topic, then you’re going to have a hard time building a following and making money. There are a few ways you can see if your chosen topic has demand.
Determine demand with Keysearch
First, use a tool called Keysearch to enter in niche words and phrases and see what their estimated search volume is. If the tool comes back and says that there’s only 10 searches per month, then you’ll know that this is something that has zero demand.
Determine demand with Google Trends
Second, you can use a tool called Google Trends to see if something has declining, stable, or increasing demand. Type in your niche topic, select your country and date range. I would choose the largest period of time possible to get a clear picture of what’s happening.
Is there enough to write about?
Picking a niche is tricky because you don’t want to go too narrow or too broad. The broader you go, the more you’ll be able to write about. The more narrow your topic, the less you’ll be able to write about. You can determine how much there is to write in a couple of ways.
One thing you can do is something called keyword research. I recommend doing this with Keysearch because it will help you see what people are searching online. The words and phrases people use on Google are called keywords. You can dedicate an entire blog post to just one keyword. Does it look like there are lots of keywords you can write about?
Second, when you look at competitor blogs, do you see lots of potential ideas that you can use for your blog? It’s okay to get ideas from other blogs. Just make sure that you don’t copy and paste what they’ve said and make your writing as unique as possible.
Related Content: How To Come Up With Blog Post Ideas
What is your competition like?
Take your niche topic and start researching it all over the web. Start with Google and see if there are other people covering your topic. This is also a great time to evaluate how good of a job they’re doing. Visit social media sites, like Facebook, Pinterest, and YouTube, and do the same thing.
You may not know this yet, unless you’ve been around the block a bit with blogging, but there are a number of factors that will determine how successful your site will be on Google. Keysearch is going to be your best friend here. By entering a competitor site or niche keywords, you’ll be able to see how competitive a site is and how likely you are to rank for a particular keyword.
Right out of the gate, all bloggers should take it upon themselves to learn SEO so that they can get as much traffic from Google as possible. Google traffic is free and is going to help you build a follower base and make money. Make sure to read my SEO guide to get started on the right foot.
Can you monetize your site?
There’s not really a concrete way to tell how much money you can make in a niche, but there are ways to determine if you can monetize your site. When you search on Google with your niche’s keywords, do you see Google ads? If so, this is a great sign because it tells you that companies are paying Google to put ads up.
If you’ve already found out that your topic has demand, then that means you’ll be able to be monetize your site with ads. I’ve written about ad networks extensively, which you can see here.
Since you’re interested in this niche, start thinking about the last niche related product you bought. These can be physical items and digital items. You can either create your own digital products, such as eBooks and courses, or be an affiliate promote other people’s digital products. To promote physical products, consider Amazon Associates. I’ve written about affiliate networks, read the post here.
Niche Questions to ask yourself
Picking your niche should be an exhaustive process. The last thing bloggers and brands need to do is spend a bunch of money and time on a dead-end project. I’ve been there, as well as many others, and it’s not very fun to start all over. Here are 6 questions I believe you should know the answers to:
- Which gender do you want to focus on? (male or female)
- What is your target age group?
- What quality will you focus on? (budget, luxury)
- What price point will you focus on?
- What fashion style will you be about? (casual, street, formal, prep, business casual, sporty, girly, goth, maternity, cowgirl, retro, tomboy, vacation, punk, boho, biker, cosplay, wedding, school, sexy, trendy, and etc.)
- What body shape will your blog help with? (petite, plus size, tall, mid size, hourglass, pear, rectangle, and apple)
- What products will you write about? (headwear, jewelry, shirts, coats, belts, ties, pants, underwear, shoes, socks, accessories, lingerie, dresses, and etc.)
If you check off on all of these things, then I’d say you’re ready to start building your blog. Head on over to my site setup guide to get started!